This year we are celebrating our 20th anniversary of the Kingston Smith W1 annual "Financial performance of marketing services companies" survey, focusing on the activites of agencies within the sector in their most recently published accounts and looking back over 'The Last 20 years'.
"Twenty years ago the marketing services industry looked significantly different than it does today. We have seen a cycle of recessions, recoveries, public lisitings and consolidations as well as changes in what clients demand of their marketing suppliers and over all this time some long term independent success stories.
This is the 20th survey to be published by Kingston Smith W1 and it provides a good opportunity, as we move out of recession, to review the patterns and possibly the lessons of the past 20 years...."
Our survey and seminar will analyse the performance of the Top 50 independent marketing services groups as well as the UK listed groups and the leading consultancies in each individual marketing discipline. It is a reliable and valuable refernece tool for industry insiders, providing benchmarking of key performance indicators for all the marketing services sectors reviewed, and a complete analysis of how various trends have affected the industry's financial performance.
The survey provides an essential point for anyone working in advertising, direct marketing, media buying, public relations, sales promotion, digital, branding and design.
Annual Survey 2010 - Please log in to view the survey